Trojanisches Marketing®: Mit unkonventioneller Werbung zum Markterfolg

olfgang A. Engel, "Trojanisches Marketing®: Mit unkonventioneller Werbung zum Markterfolg"
Haufe Mediengruppe | 2008 -04| ISBN: 3448087203 | 250 pages | PDF | 60,9 MB
Unkonventionell, erfolgreich und kostengünstig! Trojanisches Marketing ist die neue Marketingmethode, Kunden zwar indirekt, dafür aber umso nachhaltiger anzusprechen. Lesen Sie hier, wie man es einsetzt und erfolgreiche Aktionen konzipiert.
Der neue Marketingtrend nach Guerilla Marketing und Viralem Marketing! Lesen Sie alles über die Innovation, mit der man zu völlig neuen Marketing-Ideen und -strategien kommt. INHALTE - Wie Trojanisches Marketing funktioniert - Wie erfolgreiche Aktionen und Kampagnen konzipiert werden - Mit Checklisten, Planungshilfen und Hinweise auf Fallen, damit dem Erfolg nichts im Weg steht - Best-Practice-Beispiele namhafter Firmen aus den Bereichen Produkteinführung und -vermarktung
Über den AutorRoman Anlanger ist CRM-Manager und Wirtschaftstrainer und leitet das Fachhochschulstudium "Technisches Vertriebsmanagement" auf der Fachhochschule des bfi Wien.
Wolfgang A. Engel hat VWL in Karlsruhe und Wien studiert und ist als selbstständiger Unternehmensberater, Wirtschaftstrainer und Coach tätig.

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Research Interviewing: The Range of Techniques eBook

Bill Gillham, "Research Interviewing: The Range of Techniques"
Open University Press | 2005-08-01 | ISBN: 0335215866 | 200 pages | PDF | 9 MB

* The most comprehensive book available on methods in research interviewing!

* What is research interviewing?

* What techniques are used? Exactly what do you do in each technique?

* How is interview data analysed and written up?

The robust, real-world approach makes this book appropriate for practitioner researchers and postgraduate students up to PhD level. Covers distance and face-to-face interviewing, from the un-structured and naturalistic to the highly structured, focused and time-efficient.

Emphasis is placed on using the most appropriate methods for the research purpose and how to identify which method is practicable. Based on over thirty years of teaching and supervising research and postgraduate students, the author anticipates questions and difficulties at a level of practical detail. Practical and easy to use, this book is essential for anyone doing research interviewing.
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The Complete Q&A Job Interview Book 4th Edition

Book Description (from Amazon.com):
"The ultimate job interview book! A systematic, foolproof way to generate offers. No job seeker should be without it."
-National Job Market

"The programmed system works because it is a simple, practical, proven way to interview properly. Use it to win the interview and win the job!"
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"Allen's 'Q&A' interview approach eliminates the fear of the unknown, replaces it with the confidence of knowing what to expect, and trains the applicant to get job offers."
-Kimberly A. Hellyar, Director, Training Consultants International

What is a job interview anyway? Is it an objective examination of your experience, skills, and work ethic? Not quite. It's a screen test. You're the actor. In this bestselling guide, Jeff Allen, the world's leading authority on the interview process, shows you how getting hired depends almost completely on the "actor factor." If you know your lines, perfect your delivery, and dress for the part, you'll get hired. If you don't, you won't.

In The Complete Q&A Job Interview Book, Jeff develops your own personalized interview script to prepare you in advance for any question that comes your way. Covering questions on everything from personal background to management ability and technological know-how, he gives you a fail-safe delivery format for responding the right way every time. This new edition has been updated to guide you through today's changing job market, and includes an entirely new chapter on dealing with the latest open-ended interrogation questions. If getting a job is playing a part, this is your starring role. Follow the director, and you'll be a superstar!

Product Details
# Author: Jeffrey G. Allen
# Publisher: Wiley; 4 edition (April 1, 2004)
# Language: English
# ISBN-10: 0471651257
# ISBN-13: 978-0471651253

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Download The Managers Guide to Performance Reviews - Robert Bacal

Author : mrblue

All managers, whether brand new to their positions or well-established in the organizational hierarchy, can use a little "brushing up" now and then. The skills-based Briefcase Books series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their organizations.

For both managers and employees, performance reviews are too often viewed as negative and disciplinary. The Manager's Guide to Performance Reviewshelps managers instead make reviews both positive and proactive. It provides a step-by-step process for administering an effective performance review, one that will meet the organization's needs for employee appraisal while giving employees an honest sense of how they are performing and where they could improve. Also examined are various approaches to performance reviews, different forms and techniques, and more.

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