Trojanisches Marketing®: Mit unkonventioneller Werbung zum Markterfolg

olfgang A. Engel, "Trojanisches Marketing®: Mit unkonventioneller Werbung zum Markterfolg"
Haufe Mediengruppe | 2008 -04| ISBN: 3448087203 | 250 pages | PDF | 60,9 MB
Unkonventionell, erfolgreich und kostengünstig! Trojanisches Marketing ist die neue Marketingmethode, Kunden zwar indirekt, dafür aber umso nachhaltiger anzusprechen. Lesen Sie hier, wie man es einsetzt und erfolgreiche Aktionen konzipiert.
Der neue Marketingtrend nach Guerilla Marketing und Viralem Marketing! Lesen Sie alles über die Innovation, mit der man zu völlig neuen Marketing-Ideen und -strategien kommt. INHALTE - Wie Trojanisches Marketing funktioniert - Wie erfolgreiche Aktionen und Kampagnen konzipiert werden - Mit Checklisten, Planungshilfen und Hinweise auf Fallen, damit dem Erfolg nichts im Weg steht - Best-Practice-Beispiele namhafter Firmen aus den Bereichen Produkteinführung und -vermarktung
Über den AutorRoman Anlanger ist CRM-Manager und Wirtschaftstrainer und leitet das Fachhochschulstudium "Technisches Vertriebsmanagement" auf der Fachhochschule des bfi Wien.
Wolfgang A. Engel hat VWL in Karlsruhe und Wien studiert und ist als selbstständiger Unternehmensberater, Wirtschaftstrainer und Coach tätig.

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How to Get the Teaching Job You Want: The Complete Guide for College Graduates, Returning Teachers and Career Changers

Robert Feirsen, Seth Wietzman, "How to Get the Teaching Job You Want: The Complete Guide for College Graduates, Returning Teachers and Career Changers"
Stylus Publishing | 2000-11-01 | ISBN: 1579220290 | 162 pages | PDF | 1,2 MB

Competition for the best teaching jobs is intense. For every vacancy they advertise, the most desirable schools are deluged with applications.

This is the most up-to-date book available on job hunting for teachers, and the only one written by school administrators. Offering the insights and experience of two authors who do the hiring, it details a step-by-step program for taking charge of your teaching career.

How to Get the Teaching Job You want will teach you to:

-Avoid the most common mistakes of a job candidate

-Match your unique talents to the needs of a particular school

-Craft effective cover letters and resumes, using models that address the specific needs of college graduates, returning teachers, and career changers

-Read between the lines of newspaper advertisements

-Leverage student teaching, substitute teaching or volunteer work into a job offer

-Surf the Internet to locate jobs and discover valuable information about schools, including test results, educational philosophy and names of key administrators

-Design a portfolio in book or electronic format to showcase your abilities

-Practice interview skills using 100 questions taken from real job interviews

-Apply proven strategies for a variety of interview formats, including high-stress interviews and performance interviews

-Address controversial questions during interviews

This book covers procedures for applying to elementary, middle, and high schools; public, independent, and parochial schools; as well as international and boarding schools. Anecdotes recounting the experiences of real candidates looking for jobs illustrate key points. Access to the authors' web site ensures that you will stay current in a changing job market.

This is a vital book for aspiring teachers who want to achieve their career goals. It will also be invaluable for guidance counselors, psychologists, librarians, and other school professionals.
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Research Interviewing: The Range of Techniques eBook

Bill Gillham, "Research Interviewing: The Range of Techniques"
Open University Press | 2005-08-01 | ISBN: 0335215866 | 200 pages | PDF | 9 MB

* The most comprehensive book available on methods in research interviewing!

* What is research interviewing?

* What techniques are used? Exactly what do you do in each technique?

* How is interview data analysed and written up?

The robust, real-world approach makes this book appropriate for practitioner researchers and postgraduate students up to PhD level. Covers distance and face-to-face interviewing, from the un-structured and naturalistic to the highly structured, focused and time-efficient.

Emphasis is placed on using the most appropriate methods for the research purpose and how to identify which method is practicable. Based on over thirty years of teaching and supervising research and postgraduate students, the author anticipates questions and difficulties at a level of practical detail. Practical and easy to use, this book is essential for anyone doing research interviewing.
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101 Great Answers to the Toughest Interview Questions

Ron Fry, "101 Great Answers to the Toughest Interview Questions"
Delmar Cengage Learning l HTML l 1 MB

Book Description :

For years, interviewees have relied on 101 Great Answers to the Toughest Interview Questions. In fact, more than 500,000 people have used prior editions. The book begins with an overview of the interviewing process. Then, questions are grouped by chapter to cover the full range of possible interview topics--everything from, "Why are you thinking of leaving your current job?" to "When can you start?" This brand new edition is thoroughly updated to reflect the realities of today's job market.

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