Emergent Strategies for E-Business Processes, Services and Implications: Advancing Corporate Frameworks eBOOK

Emergent Strategies for E-Business Processes, Services and Implications: Advancing Corporate Frameworks

Product Description
Recently, e-business applications have evolved beyond business transactions and services to include customer relationship management (CRM), mobile computing, Web mining, e-healthcare, social networking, and Web 2.0. As e-business continues to create new business models and technologies, researchers, higher education faculty, and practitioners are in great need of appropriate reference resources to enhance their understanding of all aspects of e-business technologies and management.

Emergent Strategies for E-Business Processes, Services and Implications: Advancing Corporate Frameworks is an authoritative collection of original, in-depth, and innovative research articles on e-business concepts, models, processes, services, and applications. This book presents an integrated view of emerging issues and technologies addressed by renowned scholars, providing researchers and practitioners with the state-of the-art reference for future research and practices on a wide range of topics including e-CRM, e-business model, multi-channel management, e-health, m-commerce adoption, offshore outsourcing, and e-business innovation.

About the Author
In Lee is an associate professor in the Department of Information Systems and Decision Sciences in the College of Business and Technology at Western Illinois University. He received his Ph.D. from University of Illinois at Urbana-Champaign. He is a founding editor-in-chief of the International Journal of E-Business Research. He has published his research in such journals as Communications of the ACM, IEEE Transactions on Systems, Man, and Cybernetics, IEEE Transactions on Engineering Management, International Journal of Production Research, Computers and Operations Research, Computers and Industrial Engineering, Knowledge and Process Management, Business Process Management Journal, Journal of E-Commerce in Organizations, and International Journal of Simulation and Process Modeling. His current research interests include e-commerce technology development and management, investment strategies for computing technologies, and telecommunications planning and management.

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